Chevrolet pickup trucks first appeared as early as 1924, but designs created in-house did not appear until about 1930. Through the Chevrolet pickup truck's history they were primarily used as utility vehicles in farming, construction, and delivery type industries. Something changed in 1967 though, and the general masses were beginning to see them in a different light. For starters, a bold more modern new look came in 1967, and it was with this new revision of the Chevy pickup that GM also began incorporating convenience and comfort items to a production line that was primarily used for work purposes only. Not long after this change Chevy trucks began to be customized as well as converted for racing purposes. Today the '67-72 C10s are amongst the most sought after trucks to customize and modify for racing.